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zoe munson
creative director
I’m a creative leader with 15+ years of experience managing and inspiring teams to deliver innovative digital experiences. I’m passionate about problem-solving, pushing the boundaries of innovation, and finding ways to implement AI across creative processes and performance. I have a bias for action, and am always ready to roll up my sleeves. Let’s goooo!
I lead teams to success by encouraging collaboration, thoughtfully solving design problems, and having a sense of humor. I bring resourcefulness, innovation, and a joie de vivre to work (or remote screen) every day.
I have extensive experience working across Google, as an agency partner with EssenceMediacom as VP, Creative, embedded with Factor as ACD, and internally at Brand Studio. I‘ve worked on many product areas including: Google Store, Google Shopping, Google Fi, Google Pixel, Google Nest, Fitbit, Google Workspace, Google One, Google Pay, Google Duo, Ads Marketing, AdMob, and more.
work
vp, creative / essencemediacom (essence global)
san francisco, ca, january 2020 - present
Lead and oversee cross-functional teams to conceptualize, design, and execute impactful digital campaigns across Google products.
Launch multiple campaigns quarter over quarter; producing thousands of ads, leading to millions of views, and often beating KPI goals.
Foster a collaborative work environment, driving team morale, building for a digital-first world, and exceeding client expectations.
Successfully lead innovative pilot programs leveraging real-time data, contextual relevance, and end-to-end AI-solutions.
Communicate clearly and concisely with internal teams, clients, and external partners, ensuring shared understanding.
Clients:
Google Shopping, Google Search (Helpfulness), Google Pixel, Android, Chrome, Google Home & Nest Products, Google Fi, Fitbit, & Chromebook
associate creative director / factor
san francisco, ca, june 2017 - january 2020
Clients:
Google Cloud - Website design
Google One - CRM
GPay - CRM
Google Shopping - Display & Social ads
Google Ads Marketing - Google Marketing Platform website design and launch
AdMob - AdMob website design and launch
Chronicle Security - Website design (prior to Cloud merge)
associate creative director / organic
san francisco, ca, december 2015 - may 2017
visual designer / google brand studio
san francisco, ca, october 2014 - december 2015
working internally for Google Brand Studio to launch the debut of Google Store
art director / comrade
oakland, ca, october 2013 - october 2014
senior visual designer / r/ga
san francisco, ca, august 2011 - september 2013
art director / razorfish
san francisco, ca november 2009 - august 2011
school
miami ad school - sf
art direction certificate
san francisco, ca, 2006 - 2008
dickinson college
policy studies, BA
carlisle, pa, 1999-2003