Our Chrome clients asked us to produce 6 audio scripts for Spotify ads. They wanted the spots to feel more native and less like ads. While we loved the idea of targeting podcast content or categories, we were unable to target podcast listeners so we had to be mindful that these would run between music only.

The Brief:
Get iOS users to prefer to use Chrome regularly over Safari, ideally setting it as their default browser.

The Ask:
Produce six 30 second audio scripts highlighting product features such as Password Manager, Payments Autofill, Safe Browsing, and Incognito Mode.