Moving From Band to Brand
MFG launched a number of display promo campaigns and supported Fitbit's new product launches, pre-sale and on-sale. Fitbit was going through a brand refresh, with the goal of becoming more of a lifestyle brand around the idea of 24-hour wellness. Using the new brand positioning and the more vibrant photography, we created a template and framework that would allow Fitbit to target audiences and increase relevance.

Testing the Template Refresh
During H1 2022, the team worked on updating Fitbit's display creative look and feel. It all came to life during the summer of 2022, when we tested (in-market) the "new" vs. "old" display assets.