Google Store + Nest

The Daily Special
Real-time, Insight-driven Ads

Summer of 2020 was all already all about making “home” everything. People were streaming a lot of content to devices, doing more homework at home with kids, doing more crafts and DYI to make things homey, and obviously doing a lot of connecting virtually. So, the Daily Special was the Google Store summer 2020 promo was perfectly poised to jumpstart commerce across Google Home & Nest products. Infusing ads with data and insights, we made Google products even more relevant to consumers.

Our team executed and delivered 200+ promo banners, 100+ evergreen banners, and 60+ social assets with real-time trends incorporated into the creative and trafficked live. During the campaign, traffic increased 5X, and order volume for core products was up 8X and we saw 3X stronger ROAS than benchmark campaigns.