Nest Audio had a YouTube Homepage Takeover media buy for November 4, 2020 (the day after the 2020 Presidential election). Given that we had to build and deliver these assets prior to knowing the election results, we used the moment to speak to the need for some peace and quiet after months of relentless political ads and a tumultuous election season.

Results
The result was simple, understated, and nonpartisan. We created a series of :20 second spots highlighting the new Nest Audio smart speaker with monikers like “Meditation Station”, “Stress Reliever and “Calm Creator”.
Based on past executions, we believe that our ads will be seen by 60m-100m people.

“Hey Google, play relaxing sounds”