Following the larger overarching platform, “Imagine the Shoppabilities”, the campaign set out to showcase the amazing features and filters that are available when shopping with Google. There’s far more to shopping with Google than searching.

What We Built
We built 24+ versions of evergreen dynamic display across 4 sizes. We've also launched ads with a proprietary process that serves ads hyper-contextual to article content, served at scale – with no personal data– across partnering publishers. For this campaign we served contextual ads across 60+ publications including a new partnership with DotDashMeredith.

We developed 33 HPTOs across Huffington Post, BuzzFeed, Travel + Leisure, Esquire, Good Housekeeping, GQ, Vogue, The New Yorker, MedioTiempo, DefPen, and more. Including custom units for Huffington Post and BuzzFeed on Black Friday and Cyber Monday that included the above the line 15 sec spot that resulted in 13M BuzzFeed impressions.

The Results
The display ads earned 6.3% brand lift. The only other channel in the campaign to garner any lift was TikTok at 1.7%, below the 3+ goal.

BuzzFeed Black Friday HPTO

We specifically built custom units that included the above the line 15 sec spot for Huffington Post and BuzzFeed on Black Friday and Cyber Monday that resulted in 13M BuzzFeed impressions.